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Here at we strive to provide our customers with the highest quality educational toys. We are an online retailer of quality educational toys since 2004. We are the #1 retail destination for name trains and personalized stools for toddlers and younger age children. We are located in the San Francisco Bay area. 

We strive to only carry brands and products that are made of high-quality sustainable materials. We deeply care for the environment and adhere to the 3 Rs as much as we can.

We do not carry products made of unsafe materials or products that do not adhere to the highest quality standards. We believe that there are high-quality products out there made in the US and other countries that are educational and do not compromise quality for value 

We welcome any and all suggestions on how to be more socially responsible and provide excellent customer service. Quality, safe, educational toys are more of a passion than a business with us

Products we carry

We carry top quality products from manufacturers like Maple Landmark, Melissa & Doug, IseeMe, etc. Our line of Personalized Kid's Step Stools, Name Puzzle Boards, Nursery & Baby Room Decor, Name Trains, and Educational Toys, are made of high-quality furniture grade wood that will last a long time. 

Our products are backed with a comprehensive manufacturer warranty and we provide the best return policy amongst retailers.

We also carry a wide selection of Customized & Personalized Storybooks at unbelievable prices.

Furthermore, the shipping of any of our products is completely FREE and we provide the industry's best price match guarantee. Find the same product online for less and we will beat that price by an additional 10% of the discount. 

So, set aside any hesitation you have, buy that special Personalized Step Stool, Name Train, Name Puzzle, Personalized Story Book, or Personalized Coat Rack right now. You have nothing to lose.

Why buy from us?

1. All orders are processed securely

Security and privacy are our primary concerns for transactions done over the internet. Therefore, uses the latest state of the art encryption technology to process transactions. In addition, we do not share, sell or in any way divulge our customer information to ANYONE. All the information we capture is solely used to process your order unless expressly permitted by you i.e. Newsletter Subscription.

2. We guarantee our low prices

Here at, we guarantee our low prices and furthermore will ensure that you will get the most value out of your purchase. Our products such as the Name Train, Personalized Toddler Step Stools, Personalized Story Books, and Personalized Name Puzzle Boards are of the highest quality possible. We price them accordingly and stand by that price. If you find the SAME item anywhere at a lower price, either before you purchase from us or even 30 days after the purchase, please let us know and we will beat any competitors price plus 10% of the difference. Please note, however, that there are many cheap knock-offs of our products. This price guarantee does not apply to those products

3. We provide hassle-free returns

Except for personalized items, such as Personalized Story Books, Personalized Step stools, Personalized Coat Racks, and personalized Name Puzzle Boards, we accept returns of any item within 60 days of the purchase NO QUESTIONS ASKED. If you are not satisfied with the quality of the item, please let us know and we will provide a FREE shipping label for you to return your items with. Please note, FREE Return Label only applies to orders shipped to the USA. International return fees should be paid by the customer.

4. Shipping charges? Who likes them?

We provide FREE SHIPPING on all items to orders within the US. Orders to Canada are charged a flat fee of $9.99 for shipping. Oh, and lest we forget, 99% of the time we use Priority Shipping which will take 2-3 days to arrive once the item is shipped.

5. Quality of our products is unbeatable

We refuse to carry any product line that does not mean our high standards. Our products are guaranteed to last for a long time. Most if not all our products are the US made.

6. We provide unparalleled customer support

We are available through chat, email, and phone to answer any questions you might have. We strive to serve each and every one of our customer's questions. Emails are answered within 2-3 hours. Same with the phone. And, we are almost always available through chat service.